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Darina Naydenova

BulgariaArtists

Biography

Darina Naydenova (b. 1999) is a creative strategist with a background in Public Relations and over five years of experience in digital and branding. Her work focuses on concept development, storytelling, and the effective communication of complex ideas.

Archive records · BUNA vol.3 / 2025

I EXIST / I RESIST, 2025 Programmable LED display, aluminum casing, PVC mounting brackets, power cable, programmed text loop 96 x 16 cm

Artists
Curator / Team
with Ivaylo Saraliyski

I EXIST / I RESIST is an LED installation that reclaims the language of identity and defiance within systems of control and visibility. Using minimalist text in a format traditionally associated with advertising, alert messages, and digital authority, the work subverts function with meaning. It asserts that even bare presence can be a radical act. The message “I EXIST / I RESIST” becomes a public mantra: persistent, embodied, unavoidable. It resists the spectacle of image and instead foregrounds the urgency of text, repetition, and rhythm. The binary speaks not of separation, but of simultaneity – existence is resistance, resistance is existence. Set within a world shaped by algorithmic perception, surveillance culture, and the erosion of nuance, the work refuses simplification. It challenges categorization and demands the right to opacity – to Otherness without translation. The piece does not explain itself, nor does it entertain. It stands, glowing, repeating.