Biography
Iassen Markov is an architect and designer based between Munich, Stuttgart, and Sofia. A graduate of the University of Stuttgart, his practice moves fluidly between academia, experimental design, and large-scale architecture. He has taught at institutions including the Technical University of Munich, the university of Stuttgart, the University of the Arts Zurich, and the Architectural Association in London. With a background in corporate and brand architecture, Markov has led projects for global industries, yet his trajectory has deliberately shifted toward critical, research-driven explorations of space, technology, and ecology. As co-founder of IMPERIA Holding Group and CEO of Technobeton, he develops experimental architectural and artistic works presented across the world. Iassen Markov is the creator and curator of PSEUDONATURE, continuing his investigation into the shifting boundaries between nature and simulation, material and virtual, human and machine.
Archive records · BUNA vol.3 / 2025
Presentation of "Pseudonature" - The Bulgarian Pavilion at the 2025 Venice Architecture Biennale
Events & Talks- Curator / Team
- Curator
Pseudonature explores the intersection between artificial and natural environments, challenging our roles as creators and consumers. The Bulgarian Pavilion’s snowy summer courtyard in Venice symbolises disrupted natural rhythms, while the interior fosters reflection. Powered by solar energy, a snow-making machine covers the courtyard in snow, creating a self-regulating cycle of production and conservation. Inside, an artificial fireplace creates an ironic sense of comfort, offering a striking contrast to the cold courtyard outside. Inspired by the traditional Bulgarian odaya, the space encourages collective contemplation and dialogue. The exhibition catalogue features contributions from international architects and artists, inviting visitors to rethink their relationship with nature and technology.